“If you were designing a publicity campaign for equality, you couldn’t come up with a better symbol,” Elena Valenciano, a senior Socialist party official said by telephone. “Sexual equality is Spain’s new brand, and that’s very innovative in a country that only recently admitted equality into its consciousness.
Well, good thing sexual equality is Spain's new brand. Although, brands do change ... hopefully sexual equality won't be eroded when it inevitably falls out of fashion. And, maybe this sucks to say, but I think things like the Defense Minister going on maternity leave could accelerate that process.